Tuesday, May 25, 2010

A Pedicure for your Head

Think of it as half haircut, half chiropractic visit and half pedicure.

And it's all waiting for you at your neighborhood Riyadh barbershop.


OK, so I never was very good at math but I believe the ladies will know what I mean about the pedicure aspect when I explain what goes on.

Some would argue that a trip to the barber is wasted on me, but I still need to get rid of the shaggy stuff on the sides and back from time to time unless I want to look like a B-list Hollywood director.

Thus it is that we settle into the barber chair and signal to the barber that we'd like a "#1" cut. Nowadays, whether you're in Riyadh or Phoenix, barbers know how close to the scalp to go by a series of numbers. A #1 is as close as you can get. For me, it will take about five minutes but most barbers drag it out to 10-12 minutes to make us both feel like they're doing something more than shaving my head.

Now, watching a master barber from the Subcontinent go to work on a regular hirsute Saudi customer -- often in the late evening after prayer -- can be an excrutiating exercise in patience. He can easily spend 10 or 15 minutes after the main haircut making such ultra-fine clipping movements and razor cuts on his customer that you'd think he was giving a performance at the Met.

But it's after the Pakistani or Indian barber gets done fussing with his electric razor, clippers and straight razor, that the show really begins.

He starts by lightly oiling up his hands and giving your scalp a thorough 360-degree massage. That can go on for a couple minutes.

Next he cups his hands together and starts thwacking your head from ear to ear. It actually feels quite good though it looks bizarre.

Next he makes you lean forward and gives your upper torso a good massage.

Then he lifts up each arm and cranks it backwards and around in a circle.

After that he grabs your head, yanks it to one side and cracks your neck. Both ways.

Then it's back to your backside for another minute of massage.

Finally, you get a light dusting of talcum powder, and voila, "Ready for my closeup Mr. DeMille."

I really wish I could show you pictures of the whole operation but you know what they say: "What goes on in the haalagh stays in the haalagh."

_______________________________________________

"Ready for my closeup Mr. Demille" - Norma Desmond to newsreel camera in Sunset Boulevard

___

Thursday, May 13, 2010

Annals of Bad Service: Mobily

As much as people (including me) complain about customer service in the Western world, service is a dream compared to the number one offender in the Kingdom of Saudia Arabia.

I refer, of course, to telecommunications provider Mobily (pronounced moBUYlee).

I should make it clear that I have no beef with their actual phone service; it's not like I get a lot of dropped calls or fading signals. It's the customer non-service I'm talking about. Well, that and a few other things...but mainly the non-service.

Specifically: 1100, the Number of the Beast in telecoms.

That's the alleged number you call to get any kind of customer non-service, short of trudging off to visit one of their offices. (Of course that's a frustration in itself because you may get to a Mobily office, take a number, wait for your turn to come up--assuming no one has jumped in front of you--and then find out the particular office doesn't offer the service you need or need to have fixed. Even something as simple as renewing your USB modem gigabytes can be your undoing if you go to the wrong office.)

I should mention that there is no other number provided in any Mobily literature anywhere except the 1100 number. And if you wait 45 minutes to see a Mobily rep at one of the offices and complain about having to drive all the way there, they'll just cheerfully refer you to 1100.

In short, the 1100 is about as useful as a flyswatter on a bowling ball.

First off, no one ever answers. Ever. Even after you've gone through their maddening phone menu. OK, so perhaps after 50 or 100 tries you do get a live person. The connection will either be immediately terminated or you'll find yourself with someone who speaks English with such a heavy accent that you need to have him repeat what he says 5, 10 or even 15 times for everything he says.

But enough yakking, let's try out the 1100 number right now:

[ring ring]
"Welcome to our new Mobily customer service menu. For Mobily services, press 1. For Broadband at Home press 2."

[Press 1]
At this point, instead of getting the option you requested, a recorded commercial starts: "Internet roaming..." (annoying commercial plays for about 16 seconds) "...to subscribe to this service, press 3. To go back to the Main Menu, please press 'star.'

[Press *]
"For information about the balance and recharging, press 1
"For settings, 3G services and internet packages, press 2
"To activate and deactivate Mobily services, press 3
"For (nacawfee?) program, press 4
"For reporting the harassment complaint, press 5
"To change the language, press 6
"To listen to the services list again, press hash"

[Press 2]
A new menu option list now starts up, the last of which, hidden after the "listen to the list again" item, is:

"To contact a Mobily customer care representative, press zero"

[Press 0]
"Dear Customer, you can now evaluate the quality of service provided by our customer service representative immediately after this call. Dear Customer, to ensure service quality, this call will be recorded." (Mobily is big on prefacing all their statements with "Dear Customer.")


Of course there is no evaluation because you will never get a live person to evaluate.

At this point the system often simply hangs up on you, so you call back a dozen times until you finally do get through to an actual live person (who, remember, you will have to ask to repeat everything he says at least 5-10 times to understand him). Alternatively, a live person may answer, who promptly gets drowned out by the previous recorded announcement...and the call is dropped. So you call a dozen more times until a heavily accented person comes on the line. This whole Abbott & Costello routine can go on a dozen times.

Now, is it just my imagination that Mobily customer service is renowned throughout the Kingdom for being slovenly and poorly engineered?

I've asked several of my student classes and every time I mention Mobily they all wake from their gerund-learning-induced stupors and start laughing and shouting about how much they despise the 1100 number.

I did find out while I was visiting the Mobily booth at an electronics exhibition recently (from a guy who probably shouldn't have told me this): Mobily has a 5-tiered system for responding to calls on 1100. It starts with their VIP customers, works down to "post-paid" phone customers and finally dead ends at the "pre-paid" customer level. That's me. I buy pre-paid cards worth 60 riyals every month or so. You'd think these would be among their most valued customers.

Back to the job at hand. In case you're wondering, I've now been on music-hold for more than 90 minutes -- about the time it took to write this blog, get some coffee, check some other e-mails and read a few chapters of a book. I'm just feeling ornery enough to plug my phone into its charger and see how many hours it will take for someone to answer.

UPDATE: I left the phone on the charger and let it just sit playing on-hold music and I racked up about 6 hours, including 3 or 4 callbacks...without a single live person interrupting.

In the meantime, I have suggestion for Mobily: Why not just change the number to 666 and get on with the business of ignoring customers without the subterfuge of a help line?




Saturday, May 8, 2010

Labelous language

Idioms are one of the trickiest things to translate from one language to another, especially when the two languages don't even have the same alphabets or sound systems.

I don't know who the marketing genius at Nestle is, but the company somehow has managed to dominate the instant coffee market in the Kingdom, so much so that Nescafe has almost become the generic term for coffee. One of the coolest things they've done from a promotional perspective is to tie in their "Red Cup" brand with red collector coffee mugs, each with a clever coffee-oriented saying. You get the cup as part a nice package when you buy the jar.

Now, "No can do" is a sort of hipster American phrase and apparently the closest Arabic can render it is"Forget it"(انس). Not too bad really. I've consulted with several native Arabic speakers and there's always quite a bit of heated discussion as to what the imperative mode for the verb "forget" might be. One person even suggested that the idea of commanding someone to forget is a metaphysical impossibility. There's even discussion as to whether the Nescafe cup lettering might not be quite right so I've changed it above to the consensus spelling, pronounced eensah.



Next up, a foul little item that appeared at my doorway in a bag along with a nice doorhanger.


Foul medammes or (ful medammas), as everyone knows, consists of mashed brown fava beans which my trusty Wikipedia says derives from the Egyptian language. Ful is Egyptian for fava and medammas is a Coptic word meaning "buried." The Wiki article suggests that it has been described as "like a stone in the stomach." I'll stick to my corn flakes and strawberries, thank you.

Submitted for your consideration: the classic A1 steak sauce bottle.

What I love about this bottle is that they could very well have simply left it as is with the usual information about contents and serving size and the need to occasionally shake the bottle. But someone at A1 decided to perk up my day in a wholly gratuitous and wonderfully whimsical manner.

Did it cost them a penny more to write something whimsical that perhaps conveys a bit of spice, foretelling the contents to be enjoyed therein?

As I used to tell my advertising clients: a good idea doesn't really cost any more than a bad idea.


Finally, a logo that needs no introduction to sports fans.

To the untrained eye it simply looks like Gatorade as seen in a mirror. But to a crack Arabicist like me (more crack than Arabicist some might say), there's an interesting little dilemma: Should you say "zhay-toor-eed," thus mimicking the long "a" of the English brand name, or "zhah-toor-eed" using the standard Arabic pronunciation. Note that Saudi Arabic doesn't have the hard "g" sound so the first letter is a pronounced like a soft "g" or [zh].

After much consultation among my Arabic experts, the feeling seemed to be that either way will do -- "same same" is the phrase used -- but the zhah pronunciation might be best: zhah-toor-eed.

I was about to put a feather in my cap and call it macaroni after this revelation when a colleague who was casually checking out the bottle during my hallway conversation pointed out that the Arabic translation of "fruit punch" was "fruit mix," using the Arabic word conventionally used for "problem" -- thus it becomes "fruit problem."

Makes me wonder what Hawaiian Punch uses for their translation.


Saturday, April 10, 2010

A good day to wear my polo shirt


Although 9:30 a.m. on a Friday (like Sunday to the Western world) is a bit early for most Riyadhites (Riyadhians?) to be up and at 'em, I reckoned that an amateur coed polo match is too good an idea to pass up just for the sake of a few extra Z's.

The match was to be held on the spare driving range of the Riyadh Golf Club just north of town and I managed to hitch a ride with a friend in exchange for navigating.

Along the way we were treated to a camel brigade and my friend was gracious enough to allow me to jump out to capture the moment.








It's a pretty good deal. For a mere 100 riyals (about $27 US) you get admission to the polo match, a lovely clubhouse brunch, complimentary Red Bull drinks courtesy of one of the sponsors and professional DJ music between chukkers.

We were advised to bring our own folding chairs -- though one couple actually carted out matching wicker chairs -- and sun shielding devices but about half of us enjoyed the match from the comfort of the covered tee boxes.

Overall rating: Rahther!

(all photos by the author except shot of yours truly...hint: not the person with a parasol)

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Wednesday, March 24, 2010

Snow time like the present
















For a school kid growing up in the snowbelt of the USA, there's just no day as beautiful as a snow day--at least before the days of universal Internet access allowed teachers to send in work via e-mail.

First, you got a day off from school without the unpleasant side effects of being ill, pretending to be ill or just missing the school bus.

Next, the fact that the weather is too dire to keep you from traveling to school doesn't mean you can't go out and play in the snow. Or stay in and watch TV. Or read.

Plus you got an extra day to continue to neglect the homework you neglected the previous night.

It's basically a free day that simply falls from the sky.

So how come Riyadh kids don't get the day off for a Dust Day?

















Sandstorm images were taken March 19, 2010 in Al Malaz district of Riyadh.
Top set -- looking north; bottom set -- looking west toward King Abdulaziz Rd.
All photos by the author.

Tuesday, March 16, 2010

Caption, My Caption


Saudi students at the “prep” (beginner) level learning English as a foreign language were asked to write a caption for a picture as part of their first quiz of the session.

We had spent a fair amount of time during a recent class writing captions for a series of story pictures from the textbook, such as “Francisco plays baseball”…“Maria listens to music”…“The Garcia family lives in an apartment” and so on. I could have selected one of those pictures to test whether they could remember what a caption is and write a complete sentence about it. But my Saudi stude
nts often just memorize answers from their text. And, if they don’t remember the correct answer they’ll simply write down anything they do remember, even if it’s a totally different picture. So I wanted a picture that they almost certainly would not have seen, one with ambiguous circumstances, but with enough identifiable language elements—men, papers, table, room—to give them something to go on.

I also reckoned that the messy papers on the floor would give me a chance to reinforce the idea of the process of revision and editing from the previous unit.

I would have accepted captions such as “Three men in a room are looking at papers.” In truth, I was ready to accept just about any sort of description that was remotely readable. And as expected, the range of answers followed a bell curve from “it is captain” to “three old men, one standing, two sitting.”

However, there were three extraordinarily perceptive responses.

Here’s the quiz item:

Q3 Write a caption for the following picture (3 pts)

_________________________________

_________________________________

_________________________________

And here are the top three answers, verbatim. Family names have been removed for privacy. I left the original spelling errors intact as a reminder that these are beginning English learners.

“There are three took [talk] about community thing. They try to solve or find the answer for community problem.”
(Ali, Group H)

COMMENT: Not only is this right, it’s exactly right. The picture of three founding fathers of what was to become the United States meeting to draft the Declaration of Independence is in essence a community problem-solving meeting.

“Three people planing [planning] to makes a war. The leader is reading a message.”
(Ahmed, Group F)

COMMENT: I have no idea how the student came up with “war” from this ambiguous historical image but one could say that the logical conclusion of drafting the Declaration of Independence is a call to war.

“Three men trying to write some kind of a law or doing a research. And they look like they are lived before 100 years ago.”(Mishaari, Group F)

COMMENT: Again, spot on. During class discussion, most of the students said that the men were British or French. Technically, “British” would be correct but as I pointed out, this image shows the very point in time at which these Brits were becoming Americans.

I’m not sure if it was a bit of moistness in my eyes and catch in my voice or simply a desire on students’ part to get on with the more exciting business of subject pronouns and gerunds but they were strangely silent as I described this moment of transformation in history.

________________________

Other responses that I think are interesting in their own right:

“They are looking for an old papier.” [paper]
(Abdullah, Group G)

“3 people I think old. They are write something. I think they are prences.” [princes]
(Hussain, Group H)

“Ali read the paper. Ahmed listen to Ali. The room isn’t clean.”
(Mohammed, Group H)

“They look befor[e] hundreds year. I think they’re writing letters for money and take a letter and read it. I think they help who can’t read or write a letter, but not free. It’s a job.”
(Saud, H)


I certainly don't mean to make fun of beginning students of English--I'd certainly hate to have my own meager Arabic scribblings exposed to the public eye. Rather, I wish to honor the difficult and rewarding process of writing, reading, revising...and declaring.

_______________
Image: Benjamin Franklin reading a draft of the Declaration of Independence. John Adams is seated and Thomas Jefferson is standing, holding feather pen and paper.
Original painting by J.L.G. Ferris. Source: Library of Congress

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Thursday, February 11, 2010

Welcome to Ebaya.com


I hear that women in Saudi Arabia are planning a boycott—or perhaps it should be “mancott”—of stores that continue to employ only male lingerie salespersons. The two-week mancott is scheduled to start February 13, though I don’t see why it shouldn’t last a month to give it some teeth.

The irony of the situation, for the benefit of those outside the KSA, is that unrelated men and women are not only not allowed to socialize but women must cover head-to-foot whenever an unrelated male is present. As my friend Susie of Arabia points out in her daily photo blog from Jeddah, a law was passed in the kingdom a couple years ago allowing women to sell lingerie to other women. Yet most stores still employ only male salesmen, even for ladies’ intimates.


(photo courtesy of Susie of Arabia, used with permission)

This got us to thinking: If women start taking over the women’s clothing departments, where will the male crossdressers go for their couture needs?

Fortunately, the information superhighway once again comes to the rescue in the form of my new online shopping experience for male crossdressers:


Ebaya.com


Yes, this is the place for guys to manage all their abaya needs and other unmentionables.

No more sending the little woman out for a size XXL-long black abaya… “and hold the embroidery please.” No more superduper-sized lacy drawers hanging out on the balcon
y clothesline.

Now you can shop for what you need by yourself or with your buds in the comfort of your own majlis.

With the days of being able to just stroll into a store with the assurance that you’ll have a sympathetic male sales clerk to deal with about to become herstory, men can shop with the assurance that no cooties will have come in contact with your little black dress.

And for the ladies who like to crossdress, watch for the grand opening of a new online store just for you…


















(Except as noted, all photos and logo or logo parody treatments are the author's)